Open Source · Free Forever · GPL Licensed

We build WordPress plugins
that help stores sell more

murls.co is a small, independent software company. We make focused, lightweight WooCommerce plugins — no bloat, no subscriptions to get started, no tracking. Just tools that work.

See Our Plugins View on WordPress.org
2Published Plugins
900+Total Downloads
0External Requests
100%Free Core Features
Products

WordPress Plugins for WooCommerce

Each plugin solves one problem well. No feature creep, no performance drag, no surprise invoices.

Murls Smart Popups

The popup plugin built for shop owners

v1.6.2

High-converting popups for WooCommerce — flash sales, product launches, shipping updates. Live in under 60 seconds. Page-level targeting with WooCommerce detection. Smart cookies that auto-reset when you update content. Zero impact on store speed.

60-Second Setup Wizard WooCommerce Page Targeting Live Preview Editor Smart Cookie Management 9 Desktop + 3 Mobile Positions WCAG Accessible Multisite Compatible GDPR Friendly
WordPress 5.8+ PHP 7.4+ Tested to WP 6.9 442+ Downloads
Download Free from WordPress.org Full Details, Docs & Pricing →

Murls Discounts

Reward customers who pay the way you prefer

v2.0 — Just Updated

Automatically apply discounts when customers choose your preferred payment method at checkout. No coupons needed. Works with Stripe, PayPal, bank transfers, cash on delivery — every WooCommerce gateway. Category scoping, SKU exclusions, scheduled promotions, and a 30-day analytics dashboard included.

Automatic Payment-Based Discounts Percentage or Fixed Amount Category & SKU Scoping Scheduled Promotions 30-Day Analytics Dashboard Live Checkout Preview Classic + Block Checkout HPOS Compatible
WordPress 6.3+ WooCommerce 7.0+ PHP 7.4+ 325+ Downloads
Download Free from WordPress.org Full Details & Documentation →
Our Approach

How We Build

Performance is non-negotiable

Our plugins load zero CSS and zero JS on pages where they are not active. We don't add database queries you didn't ask for. Your store speed stays exactly where it was.

Privacy by architecture

Zero tracking pixels. Zero external HTTP requests. Zero data collection. We don't phone home, we don't sell data, and we don't require license keys that ping our servers.

Built for people, not developers

Setup wizards, live previews, sensible defaults. If you can manage a WooCommerce store, you can use our plugins. No agencies, no code, no consultants needed.

Free means free

Core plugins are free forever with no feature gates that break your workflow. Premium add-ons exist for power users who want advanced triggers and analytics — but you will never be forced to upgrade.

Open source, always

GPL-2.0+ licensed. Read the code, extend it, audit it, contribute to it. No vendor lock-in, no obfuscated files, no "enterprise only" source access.

Direct founder support

When you email support@murls.co, you're talking to the person who wrote the code. No ticket queues, no chatbots, no "we'll escalate this."

Who It's For

Built for Store Owners, Not Enterprises

WooCommerce Store Owners

Run flash sales, announce new products, reward preferred payment methods — all from your WordPress dashboard, no code required.

Small Business Founders

Stop paying $30/month for popup tools. Get unlimited popups and automatic payment discounts — free forever, no strings.

Freelancers & Agencies

Deploy reliable, GPL-licensed plugins on client stores. No per-site licensing, no annual renewals per domain.

Shopify Migrators

Moving to WooCommerce? Get the popup and discount features you're used to — with zero monthly fees and full data ownership.

About the Founder

Built by Someone Who Ships for a Living

murls.co is founded by Ahsan Haroon — Head of Web Development at East River, a full-service digital agency based in Karachi. With over 10 years of hands-on web development experience and 35+ shipped projects, Ahsan leads teams that build and maintain production systems for brands across Pakistan, Saudi Arabia, Jordan, Palestine, and Iraq.

His client portfolio includes TEDxRiyadh (event platform with custom registration, approval workflows and QR check-ins), Shaker Group (KSA eCommerce — custom WordPress theme, minimal plugins, core PHP + hooks), Dawlance (electronics eCommerce with SMS notifications and GTM data layers), BCI Tech Store (multi-region eCommerce across 3 countries with WPML, Redis caching, and Odoo ERP integration), Jafferjees (Magento 2.3 with custom embossed text preview), and Culligan Pakistan (WordPress to Laravel migration after 4 years).

That background is why murls.co plugins are built differently. Every plugin follows the same standards used in client-facing production environments: WordPress Coding Standards compliance, nonce verification, input sanitization, output escaping, capability checks, and thorough testing across PHP 7.4 through 8.3. No shortcuts.

murls.co started because Ahsan kept building the same WooCommerce features from scratch for different clients — popup systems, payment-method discounts, checkout logic. Instead of re-writing that code for each project, he packaged them as proper, open-source WordPress plugins available to everyone.

LinkedIn Profile Get in Touch →
From the Blog

Guides, Tutorials & WooCommerce Tips

Practical content for store owners — no fluff, no filler, no 2000-word intros before the answer.

WooCommerce

Free WooCommerce Plugins Every Store Owner Should Install in 2026

The best free plugins for popups, payment discounts, SEO, security, performance, and shipping. All on WordPress.org.

Read article → Popups

WooCommerce Popup vs Email Popup: Which Converts Better for Stores?

On-site promotional popups vs email capture forms. Which drives more sales, and when to use each.

Read article → WooCommerce

How to Reduce WooCommerce Payment Processing Fees

Practical ways to cut payment fees without switching providers. Incentivize bank transfers, schedule promotions, track savings.

Read article →
FAQ

Frequently Asked Questions

Are murls.co plugins really free?

Yes. The core versions of both Murls Smart Popups and Murls Discounts are 100% free forever — no trial period, no credit card, no feature gates. They're hosted on WordPress.org and licensed under GPL-2.0+. Premium add-ons are available for advanced features like A/B testing and email capture, but the free versions are fully functional.

Do your plugins slow down my WooCommerce store?

No. Both plugins are built with a "zero footprint" approach — they load absolutely no CSS or JavaScript on pages where they're not active. No external HTTP requests, no background AJAX calls, no third-party CDN dependencies. Your PageSpeed score stays the same.

Do you collect any customer data or use tracking?

No. murls.co plugins make zero external requests. We don't track visitors, don't use analytics pixels, don't phone home for license checks, and don't collect any data from your store or your customers. Everything stays in your WordPress database.

What payment gateways does Murls Discounts support?

Every WooCommerce payment gateway — Stripe, PayPal, bank transfers, cash on delivery, Mollie, Razorpay, and any third-party gateway plugin. If WooCommerce can process payments through it, Murls Discounts can apply discounts to it.

Can I use Murls Smart Popups without WooCommerce?

Yes. While the plugin has built-in WooCommerce page detection (Shop, Cart, Checkout, My Account), it works on any WordPress site. You can target popups to any page or post on your site.

Who is behind murls.co?

murls.co is founded by Ahsan Haroon — Head of Web Development at East River, a digital agency in Karachi. With 10+ years of production web development experience and 35+ shipped projects for brands across Pakistan, Saudi Arabia, Jordan, and Iraq. The plugins are built using the same production standards used in client-facing enterprise projects.

Do the plugins work with the new WooCommerce Block Checkout?

Yes. Both plugins are fully compatible with Classic Checkout, Block Checkout, Classic Cart, Block Cart, and WooCommerce's High-Performance Order Storage (HPOS). They're tested across WordPress 6.3 through 6.9 and WooCommerce 7.0 through 10.6.

How do I get support?

Email support@murls.co — you'll be talking directly to the founder who wrote the code. You can also use the WordPress.org support forums for each plugin. No ticket queues, no chatbots.

Ready to try our plugins?

Free to download. Live in 60 seconds. No credit card, no sign-up, no lock-in.

Get Smart Popups Get Murls Discounts