The murls blog
Practical, no-fluff guides: link in bio, WhatsApp ordering, opening hours, bookings, and making one link do the work of a website.
5 October 2026 · 1 min read
A code on a card turns paper into something people keep in their phone. Here is what to put on the card, how big the code needs to be, and what to test.
Read article3 October 2026 · 1 min read
You can, but it is usually a mistake. Here is how to tell whether you have one business with two services or two businesses that need separating.
Read article1 October 2026 · 1 min read
In most cases yes, and a starting price is enough. Hiding prices filters out fewer time-wasters than people expect, and costs you real customers.
Read article29 September 2026 · 1 min read
Hours cause more messages than almost anything else. Writing them plainly, including the exceptions, removes most of those messages.
Read article27 September 2026 · 1 min read
Say you are closed, say when you are back, and leave one way to reach you. Doing it in one place beats answering the same message all week.
Read article25 September 2026 · 1 min read
Three numbers tell you almost everything: whether anyone arrives, whether they tap anything, and whether they save you. Here is how to read them.
Read article23 September 2026 · 1 min read
A customer who already bought from you is the easiest one to get back. Printing your link where they will see it later is close to free.
Read article21 September 2026 · 1 min read
Your chat profile has a place for a link, and most business conversations start there. Here is how to add it and what changes when you do.
Read article19 September 2026 · 1 min read
A page can replace a small website for most businesses. Here is the running order that covers what people came for, without pretending to be something bigger.
Read article17 September 2026 · 1 min read
A link in bio page can be indexed and found in search, but only if it is public, has real text on it, and is linked to from somewhere. Here is what makes the difference.
Read article15 September 2026 · 1 min read
Three to six is right for most businesses. Every extra link makes the important ones harder to find. Here is how to choose which ones stay.
Read article13 September 2026 · 1 min read
Say who you are, what you sell and where you are, in that order, in about ten words. Here is a simple formula and some worked examples.
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