What to put on your page when you have no website

If you have no website, your page is your website, so it needs to answer everything a customer would have gone looking for. That is fewer things than you think, in a specific order.

The running order

1. Your name and one line saying what you do
2. A way to message or call you
3. Where you are, or the areas you cover
4. Your hours
5. What you sell, as a menu, price list or catalogue
6. Proof that you are real, like reviews or photos of your work

The two that people forget

Hours. Half of the questions any business gets are some version of "are you open". Hours answer that without you doing anything.

Proof. With no website, a stranger has no way to tell whether you are established. A few photos of real work, or a link to your reviews, does more than any amount of description.

Write a short About section

Three or four sentences about what you do and who you do it for. This is also the text that makes your page findable in search, so plain and specific beats polished.

Do not try to look bigger than you are

Pages that oversell read as thin. Being clear about exactly what you do, and easy to reach, is what makes a business look credible.