What is a link in bio, and why your business needs one

A link in bio is a single page that holds everything your customers need — your hours, menu, prices, WhatsApp, booking link and location — behind one short, shareable link. Instead of sending people to just one place, you point them to a page that has all of it.

Why it matters for a small business

Customers find you on social media, tap your bio link, and want answers fast. If that link goes to one thing, they message you instead — and your day fills up with the same questions: "What are your timings?" "Do you deliver?" "Where are you?"

A link in bio answers those for you, any time of day.

What goes on it

• Opening hours, ideally live so it shows if you are open right now
• Your menu, services or price list
• A WhatsApp button for orders and questions
• Location with one-tap directions
• Booking, reviews or social links

Who needs one

Any business that meets customers through social or chat: cafés, salons, gyms, clinics, tutors, home chefs and shops. If people ask you the same things daily, this saves you hours.

How to get one

You do not need a website or a developer. With murls you claim your link, add your details, and share it in about a minute. Free to start, with no ads on your page.

The takeaway: a link in bio turns "message me for details" into "here is everything, in one tap."