Link in bio vs a website: which do you actually need?

Short answer: most small businesses do not need a full website to get started. They need one clear link that holds their key information. Here is how the two compare.

What a website gives you

A website is powerful but heavy: it costs money, takes time, needs hosting and upkeep, and often becomes pages most customers never read. It makes sense once you need a shop, a blog, or a lot of content.

What a link in bio gives you

A link in bio does the job that matters most: it answers customers fast. Hours, menu, prices, WhatsApp and location on one mobile-first page you can update in seconds and share everywhere.

How to choose

• Just starting, or selling through Instagram and WhatsApp? A link in bio is enough.

• Need online payments, a full catalogue, or content marketing? Add a website later, and keep the link in bio as your simple front door.

Starting with a website you may never finish is the more expensive mistake.

The fastest start

Claim your murls link, add your details, and share it today. If you build a website later, your link still works alongside it.

The takeaway: start with the link that answers your customers. Add the website when you actually need one.