How to tell if your link is actually working

You only need three numbers: how many people opened your page, how many tapped something, and how many saved your contact. Together they tell you which part needs work.

Nobody is arriving

Views near zero means the link is not in enough places yet. It is not a signal that the page is bad, because almost nobody has seen it. Put it in your profiles, send it when people ask, and print a code.

People arrive but tap nothing

Views without taps usually means the page is not offering what the visitor came for, or the important link is too far down. Move the thing people ask for most to the top and cut anything you do not need.

People tap, and it is always the same link

That is useful. Whatever gets tapped most is what your customers actually want, and it should be first. Links nobody taps can go.

Contact saves are the strongest signal

Someone saving you to their phone means they intend to come back. It is a small number for everyone, and it matters more than views.

Judge it over weeks, not days

A quiet Tuesday means nothing. Look at a fortnight, change one thing, then look again.