Free vs paid link-in-bio: what you really get

You picked the free plan, set up your page, shared it proudly, then opened it on your phone and saw it: an advert. On your page. Shown to your customers. "Free" had a price after all, and your customers paid it with the experience.

A genuinely free plan gives you your own link, the essentials (hours, menu, WhatsApp, location), a clean mobile page, and no ads shown to your customers. You upgrade for more power, not to remove annoyances: unlimited links, removing small branding, per-link analytics, a custom domain.

murls keeps the free plan respectable: all themes, no ads, no tracking of your visitors.

The takeaway: a free plan should be useful on its own. Pay to grow, not to undo limits.